Meet the Treeti team.

Over the past three decades, Jones has earned a reputation as a digital innovator. As a veteran studio executive and entrepreneur, she has built an impressive list of "firsts", using digital technology to transform how content is created, distributed, and marketed to a global audience.

A pioneer in experience design and digital storytelling, Lakeman launched Universal Pictures on the Web before co-founding Digital Planet, southern California’s first digital agency. He was the creator of Madeleine’s Mind, the world’s first animated Web series.

Evette Vargas, co-founder of the production company Digital-Reign, is on a mission to bring the growing immersive media industry a standardized VR, AR and MR script format.

An emerging media storyteller and New York Times “Artist to Watch,” Vargas is well-versed to speak to the burgeoning industry’s needs. She writes, directs and produces multiplatform and virtual reality work, including series for Amazon, MTV, Bravo, and DirectTV. She also writes apps, games and branded entertainment for Fast & Furious, the Lord of the Rings trilogy, and Madonna. Her digital series, Dark Prophet (starring Henry Rollins), was in the running for two Emmys. The series premiered at Sundance, and is available on Amazon Prime.