ACCOMPLISHMENTS
Responsible for the creation, coding, and deployment of various marketing emails for automotive team at Publicis Sapient to promote multiple vehicle campaigns while improving the customer engagement rate by 45%.
Created new forms for the MedicareNet team at Kaiser Permanente to collect and validate data from the user in HTML5 and JavaScript, which improved the enrollment rate by 55%.
Implemented rigorous process for cross-browser testing in Microsoft Internet Explorer, Mozilla Firefox, and Google Chrome, which corrected layout issues on the Los Angeles Times email campaigns resulting in pixel perfect design implementation.
Developed, enhanced, maintained, and corrected more than 150 websites for small business and marketing departments while improving SEO keyword searches all resulting in an enriched user experience and enhanced online presence while providing revenue of over 46%.
Managed the communication between the design team and back-end team to deliver time sensitive and enriched assets for the Six Flags marketing department to promote the revenue earning thrill ride Lex Luthor Drop of Doom.
EMPLOYMENT HISTORY
Silversea Cruises, Miami, FL
Email Designer/Developer
November 2020 - August 2023
Work closely with Project Managers to meet their needs and ensure assets are provided in time from them to the email team.
Make sure the email team meets the deadlines and check email proofs.
Help Email Marketing Director with email reporting for KPI Meetings.
Design and code email campaigns and 3rd Party HTMLs.
Thrivent, Minneapolis, MN
Email Designer/Developer
February 2020 - November 2022
Design and execute all email communications and campaigns.
Collaborate with product marketing, content marketing, and sales to be customer-centric in messaging, identifying and addressing pain points, and communication.
Deliver weekly business results, analyses, campaign wrap up reports, and make recommendations for ongoing improvement and actions.
Royal Caribbean, Miami, Fl
Graphic and Digital Designer
December 2019 – February 2020
Responsible for the creation of emails, html development, testing, and quality control.
Develop a high volume of HTML code for email marketing campaigns in Royal Caribbean’s ESP (Salesforce).
Work closely with Graphic Designers on template redesign initiatives and ensure they are in line with Royal Caribbean’s brand guidelines.
Responsible for meeting deadlines of the projects assigned and maintaining clear communication with the team.
Manage multiple project timelines in a fast-paced environment.
Help maintain current and create new WordPress websites.
Publicis Groupe, Miami, Fl
Front End Email Developer
May 2019 – November 2019
Responsible for the creation, coding, and deployment of various marketing emails for automotive team at Publicis Sapient to promote multiple vehicle campaigns while improving the customer engagement rate by 45%.
Code responsive emails with the use of HTML/CSS
Coding and implementation using best practices to produce high performing/scalable/secured modules with the CRM SaaS program IBM Acoustic/SilverPop
Unit Testing, Integration Testing, and A/B Testing
Code Configuration and Release Management with IBM Acoustic/SilverPop
Norwegian Cruise Line, Miami, Fl
Graphic and Digital Designer
June 2019 – November 2020
Responsible for the creation of emails, html development, testing, and quality control.
Develop a high volume of HTML code for email marketing campaigns in Royal Caribbean’s ESP (Salesforce).
Work closely with Graphic Designers on template redesign initiatives and ensure they are in line with Royal Caribbean’s brand guidelines.
Responsible for meeting deadlines of the projects assigned and maintaining clear communication with the team.
Manage multiple project timelines in a fast-paced environment.
Help maintain current and create new WordPress websites.
Kaiser Permanente, Los Angeles, CA
Front End Developer
August 2014 – November 2018
Maintained the Kaiser Permanente MedicareNet enrollment portal using HTML, CSS, and JavaScript for the enrollment new employees that will provide them with medical benefits resulting in a 55% increase in enrollment
Collaborated with the design team, back-end team, and stakeholders to improve usability. Tested emails for cross-browser compatibility issues and rectified issues.
Assured data integrity by validating data before submitting to back-end.
Ensured the technical feasibility of UI/UX designs for marketing campaigns.
Translate designs and wireframes into prototype website pages and user interfaces.
Los Angeles Times, Los Angeles, CA
Front End Web Developer
August 2012 – August 2014
Created and developed landing pages for the Los Angeles Times marketing department using HTML5, CSS3, and jQuery. Helped back-end developers with coding and troubleshooting.
Created and developed websites for the Los Angeles Times events department WordPress.
Developed daily email blasts using HTML and CSS. Tested emails for cross-browser compatibility issues and found ways to rectify issues.
Developed banner ads using Adobe Animate, which targeted enthusiasts to the Travel Show, the Cookie Bake Off, and The Taste LA. Projects generated over $1,000,000 in revenue to the Los Angeles Times events.
Implemented Search Engine Optimization (SEO) and Search Engine Marketing (SEM) principles.
Cedars-Sinai Medical Center, Los Angeles, CA
Senior Online Marketing Manager
March 2010 – January 2011
Created and maintained the discoveringforlife.com site that generated $350 million dollars that built a new wing on the Cedars-Sinai Medical Center campus.
Monitored website performance, watched for traffic drops related to site usability problems and rectified the issues.
Developed user-facing features by gathering requirements and feedback from the user community.
Implemented flexible web design principles that ensured that the Women’s Guild website rendered correctly across multiple devices and browsers.
Developed client-side interactive slideshow with client-side scripting and JavaScript frameworks, including jQuery, Bootstrap, and Foundation.
Implemented Search Engine Optimization (SEO) and Search Engine Marketing (SEM) principles.
EDUCATION
Shaw Academy: Professional Diploma in Digital Marketing
Chubb Institute: New York, NY Multimedia and Graphic Design Degree
City College of New York: New York, NY: Bachelor of Arts, Communications, Film and Video
PROGRAMMING LANGUAGES
HTML5, CSS3, LESS, SASS, Compass, JavaScript, jQuery, Twitter Bootstrap, ZURB Foundation, Shopify, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google Analytics
PROJECT MANAGEMENT
Agile, TeamSite, SCRUM, Jira, MailChimp, SourceTree, BridgeTrack, Confluence, SilverPop, Acoustic
CERTIFICATION
Aquent Gymnasium: Introduction to Node.js
Aquent Gymnasium: Introduction to Git and Github
Aquent Gymnasium: Advanced Rapid Prototyping with Axure