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For the last decade most publications have been facing challenging times, nowadays, most publications have seen their ad pages shrink, year after year. The marketing team at Real Simple, under the instructions of the sales team has been experimenting on how to transfer the printed magazine content for online consumption. Here is one of many samples how you can present a magazine online. There’s still some sceptisism about how succesful an online magazine can be... but one thing we can all agree on is that it's way simpler and economical to publish online than to print.